Program Overview
The Marketing Management major helps students get ready to respond to the total environment by providing technical skills and competencies in the areas of marketing. Theory is blended with practicum activities to give the students a broad and enriched base for a career in marketing.
Program Educational Objectives
Graduates of the Bachelor of Science in Business Administration Program are expected to have attained the following within 3 to 5 years after graduation:
- Exhibited commendable performance, knowledge, and skills in the field of business.
- Embarked on projects individually or in groups to resolve complex business situations.
- Adhered to ethical and moral standards in the workplace.
- Support sustainable development by conducting business research and formulating sound business decisions based on research findings.
- Demonstrated significant involvement in corporate and non-corporate projects that contributed to economic returns for the company and the country.
- Advance further their specialized skills to excel in the corporate and non-corporate business world.
Program Learning Outcomes
A BSBA graduate should be able to:
(Common to all types of Schools)
- Articulate and discuss the latest developments in the specific field of practice
- Effectively communicate orally and in writing using both English and Filipino
- Work effectively and independently in multi-disciplinary and multi-cultural teams
- Act in recognition of professional, social, and ethical responsibility; and
- Preserve and promote “Filipino historical and cultural heritage”
(Common to the University)
- participate in the generation of new knowledge or in research and development projects
(Common to the Business Management discipline)
- Describe the basic functions of management, such as planning, organizing, leading, and controlling
- Identify and describe the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources management, production and operations management, information technology, and strategic management) and employ these concepts in various business situations
- Select the proper decision-making tools to critically, analytically, and creatively solve problems and drive results
- Express clearly and communicate effectively with stakeholders both in oral and written forms
(Common to the Business Management discipline)
- Apply information and communication technology (ICT) skills as required by the business environment
- Work effectively with other stakeholders and manage conflict in the workplace
- Organize and lead groups to plan and implement business-related activities
- Demonstrate corporate citizenship and social responsibility; and
- Exercise high personal moral and ethical standards
Job Opportunities
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION CURRICULUM YEAR 2023-2024
MAJOR IN MARKETING MANAGEMENT
Students can only graduate and earn their undergraduate and earn their undergraduate degree from the program after finishing 144 number of units and undergoing their internship.
First Year
First Semester – Total Units: 24
| Subject Code | Prerequisite | Description | Units |
| PATHFT1 | MOVEMENT COMPETENCY TRAINING, OR MCT | 2 | |
| SOCORN2 | SOCIAL ORIENTATION | 1 | |
| THSELF1 | UNDERSTANDING THE SELF | 3 | |
| RPHIST1 | READING THE PHILIPPINE HISTORY | 3 | |
| PRPCOM1 | PURPOSIVE COMMUNICATION | 3 | |
| MATHMW1 | MATHEMATICS IN THE MODERN WORLD | 3 | |
| ARTAPP1 | ART APPRECIATION | 3 | |
| SCITES1 | SCIENCE, TECHNOLOGY, AND SOCIETY | 3 | |
| GETHICS1 | ETHICS | 3 |
Second Semester – Total Units: 20
| LRIZAL | LIFE AND WORKS OF RIZAL | 3 | |
| ENMGMT1 | ENTREPRENEURIAL MANAGEMENT 1 | 3 | |
| PATHFT2 | EXERCISE-BASED FITNESS ACTIVITIES | 2 | |
| CWORLD1 | THE CONTEMPORARY WORLD | 3 | |
| HCORDI1 | CORDILLERA: HISTORY AND SOCIO-CULTURAL HERITAGE | 3 | |
| GELECT2 | GENERAL ELECTIVE 2 (GENDER AND SOCIETY) | 3 | |
| GELECT3 | GENERAL ELECTIVE 3 (PEOPLE AND THE EARTH’S ECOSYSTEM) | 3 |
Second Year
First Semester – Total Units: 29
| BSSLAW1 | LAW ON OBLIGATIONS AND CONTRACTS | 3 | |
| PATFT3B | DARTS | 2 | |
| AFINCE1 | MATHMW1 | PERSONAL FINANCE | 3 |
| MANMGT1 | MARKETING MANAGEMENT | 3 | |
| MANMGT2 | OPERATIONS MANAGEMENT AND TOTAL QUALITY | 3 | |
| AMNGMT1 | GOOD GOVERNANCE AND SOCIAL RESPONSIBILITY | 3 | |
| ACOMTR1 | IT APPLICATION TOOLS IN BUSINESS | 3 | |
| COACTG1 | COLLEGE ACCOUNTING 1 | 6 | |
| NSTPRO1 | NATIONAL SERVICE TRAINING PROGRAM 1 | 3 |
Second Semester – Total Units: 26
| PATFT4B | BADMINTON | 2 | |
| MARKTG1 | ENMGMT1 | RETAIL MANAGEMENT AND PRICING STRATEGY | 3 |
| MARKTG2 | ENMGMT1 | ADVERTISING | 3 |
| MARKTG3 | ENMGMT1 | PROFESSIONAL SALEMANSHIP AND SALES | 3 |
| AMNGMT2 | ENMGMT1 | HUMAN RESOURCE MANAGEMENT | 3 |
| MANMGT3 | ENMGMT1 | INTERNATIONAL BUSINESS AND TRADE/BUSINESS AGREEMENT | 3 |
| COACTG2 | COACTG1 | COLLEGE ACCOUNTING 2 | 6 |
| NSTPRO2 | NSTPRO1 | NATIONAL SERVICE TRAINING PROGRAM 2 | 3 |
Third Year
First Semester – Total Units: 21
| TXTION1 | AFINCE1 | INCOME TAXATION | 3 |
| AECNMM1 | AFINCE1 | BASIC MICROECONOMICS | 3 |
| MANSRV4 | AFINCE1 | STRATEGIC BUSINESS ANALYSIS (FEASIBILITY) | 3 |
| MARKTG4 | AFINCE1 | CONSUMER HEHAVIOR | 3 |
| MARKTG5 | AFINCE1 | SERVICES MARKETING | 3 |
| MARKTG6 | AFINCE1 | PRODUCT MANAGEMENT | 3 |
| MANMGT4 | ENMGMT1 | METHODS OF RESEARCH | 3 |
Second Semester – Total Units: 18
| MANMGT5 | MANMGT4 | ACCOUNTANCY RESEARCH/BUSINESS RESEARCH | 3 |
| AMGMNT4 | MANMGT4 | ENTREPRENEURIAL MANAGEMENT 2 | 3 |
| MARKTG7 | AMNGMT2 | DISTRIBUTION MANAGEMENT | 3 |
| MARKTG8 | AMNGMT2 | E-COMMERCE AND INTERNET MARKETING | 3 |
| STRATM1 | AMNGMT2 | STARTEGIC MANAGEMENT | 3 |
| ELECTIVE (ANY OF THE TWO BELOW) |
| MARKTG9 or BAFTRP1 | AMNGMT2 | INTERNATIONAL MANAGEMENT 2 or FIELD TRIP (PROF ELECTIVE) | 3 |
Fourth Year
First Semester – Total Units: 3
| PRACTICUM 1 (ANY OF THE TWO BELOW) |
| BIPRAC1 or BPRACT1 | ALL 1ST TO 3RD YEAR SUBJECTS | INTERNATIONAL CULTURAL PRACTICUM 1 (300 HOURS) | 3 |
Second Semester – Total Units: 3
| BPRACT2 | PRACTICUM 1 | PRACTICUM 2 (300 HOURS) | 3 |